Tuesday, March 20, 2012

Disney Junior UK's #1 Series "Jake and the Never Land Pirates" Sails to New Heights in 2012

Disney UK announced that its preschool animation, Jake and the Never Land Pirates is the #1 rating series on Disney Junior UK and is set to achieve new heights of success in 2012 with the launch of season 2, a new product range and a high impact Disney Store takeover in April.

The highly-anticipated second season is set to premiere on Disney Junior on 16th April, and will feature a star-studded list of celebrity guest voice artists such as Sharon Osbourne, who stars as the voice of "Mama Hook", mother of the infamous Captain Hook. In advance of its TV premiere, classic character Peter Pan will make his first-ever appearance on Jake and the Never Land Pirates in a double episode entitled Peter Pan Returns on Friday, 30th March at 5:30pm[2] and later released on DVD on 2nd April.

To celebrate the launch, April is becoming Jake and the Never Land Pirates Month in Disney Stores, which will be hosting free events inspired by the series and featuring crafting activities and an interactive showtime experience.

As part of the celebrations, kids will be invited to take part in a Jake and the Never Land Pirates themed in-store treasure hunt, learn to speak like real pirates and have their best pirate impression filmed for Disney Junior UK. A new Fisher-Price product range, which was recently unveiled at New York Toy Fair, featuring plush toys, role-play and playsets, will also be launched in Disney Stores in April ahead of its nationwide rollout to other retailers from June. The new exciting product complements the current Jake and the Never Land Pirate range, and will see additional stationery, toys, apparel and accessories, as well as homeware, follow later in the year.

Tricia Wilber, CMO, The Walt Disney Company EMEA and General Manager, Disney Channels EMEA, comments: "Jake and the Never Land Pirates has built a huge global audience in less than a year since launch and we're incredibly excited about its potential across The Walt Disney Company. As with all Disney Junior series, its success is built on using great characters and storytelling to create a real emotional connection with its audience. Disney Store activity will deepen this connection by bringing to life the show's themes of role-play, teamwork and adventure for kids around the country in a really fun, interactive way."

Anna Hill, Chief Marketing Officer, The Walt Disney Company UK adds: "Creating and nurturing popular franchises such as Jake and the Never Land Pirates is hugely important for us at Disney. Its hit ratings success is really helping to maximise opportunities across many lines of business and we are looking forward to supporting it with new product and activity that really capture what fans love about the show."

Jake and the Never Land Pirates was the first animated series created for Disney Junior and has achieved huge ratings success in the UK and across EMEA, reaching a total of 4.2 million and 29.5 million individuals respectively in the last quarter alone. The series is proving just as popular online at disneyjunior.co.uk, where kids can get interact further with Jake and his pirate crew, play with brand new games, and take part in other fun activities and swashbuckling adventures.

Jake and the Never Land Pirates features original "pirate rock" music performed by Sharky and Bones of The Never Land Pirate Band. The standalone soundtrack album for the series was released in the UK in October 2011 featuring songs by The Never Land Pirate Band such as, "Never Land Pirates" and the "Jake and the Never Land Pirates Main Title".

About Disney Junior:
The newly branded, learning-focused Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Disney Junior is now available in 109 countries across EMEA, with 8 visual feeds, in 13 languages, representing a total of 35 million households.

Disney Junior's programming invites mum and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's animated and live action series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Through its combination of animated and live-action programming, Disney Junior inspires learning through play, from early maths and language skills, to healthy lifestyles with an emphasis on social and emotional development. It celebrates childhood by encouraging children to laugh, sing, dance, and above all - have fun.

From the earliest phase of program development, Disney employs education and child development experts who review every premise and script before the development phase. Working closely alongside parents, the Disney Junior brand vision was created and ensures all content is mum-approved.

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