Disney Raises More Than $16.8 Mil for Hurricane Sandy Relief Matching CM's donations!
The company held a "National Day of Giving" on Monday to benefit the American Red Cross.
Disney orchestrated a "National Day of Giving" on Monday, integrating its message across multiple platforms including news, primetime and cable programming.
Disney chairman and CEO Robert Iger also announced the company's $2 million donation to Sandy victims, one half of which will go to the Red Cross for short-term aid in areas devastated by the storm and the other half toward other groups' rebuilding efforts.
The company will match employees' donations to relief organizations, dollar by dollar.
"But we didn't achieve this alone ...The Walt Disney Company led the way with its initial multi-million dollar relief and rebuilding donation, and other divisions of our Company. including Disney.com, Consumer Products and ESPN, joined in our day-long outreach," Sweeney continued, adding: "Working together, we achieved a response to these efforts that was so massive our colleagues with Parks & Resorts were asked to donate their time to help handle the dramatic increase in call volume. This success would not have been possible without everyone's support and enthusiasm."
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