Thursday, December 13, 2012

Disney Integrates Technology and Innovation into New Products

At Disney, many of the toys we create are industry game-changers creatively and technologically. In this video, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shares examples of the cutting-edge ideas that we’re able to bring to life through a combination of in-house innovation and strong relationships with our licensees.


From Band-Aids that sing a “feel-better” song using an iPad to a radio control Spiderman toy that actually crawls up walls, our products push the envelope to create unique experiences for the young and young at heart.

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