Monday, January 14, 2013

'8-Bit Lane' in London for 'Wreck-It Ralph' / DISNEY

Welcome to #8BitLane! Every once in a while, an impressive promo hits the streets somewhere around the world, showing just how great modern movie marketing can be. Disney is just getting around to releasing Oscar-nominated animated movie Wreck-It Ralph in the UK this February, so they've started promoting it intensely in London. One of the displays is an entire street converted to 8-bit called, as we mentioned, 8-Bit Lane located near The Truman Brewery. Everything from "a London taxi, postbox, pigeon, tree, clouds, CCTV camera" and dog, complete with poop, have been made 8-bit. This is really cool, I want to go!

If you live in England, or are visiting London, you can find this "8-Bit Road" promo install located at Old Truman Brewery, E1 6QL (find it on Google Maps). I wish I could go see all this in person - it is awesome!

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