HSN And Disney Collaborate To Create Unparalleled Retail And Entertainment Experience For Oz The Great and Powerful
HSN, the leader in multi-channel retail, today announced an exciting new marketing collaboration with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based upon one of the most anticipated films of the year, The Walt Disney Studios' Oz The Great and Powerful. To promote the collection and the film, HSN has developed a comprehensive 360 marketing campaign that includes a special two-day live event that can be viewed across all of its platforms -- TV, HSN.com and HSN mobile.
The apparel, accessories, jewelry and beauty pieces reflect the essence of the movie's three, witches Theodora, Evanora and Glinda, drawing inspiration from their sense of style, personality and unique color palettes. The home and culinary items mirror the discovery the viewer feels while traveling through the world of Oz.
Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan , Badgley Mischka , Adrienne Landau , Raven Kauffman , Urban Decay, Be&D and others will be available for sale during a special live 48-hour event on HSN on March 1 & 2. Further amplifying HSN as a cutting edge pioneer in the retail-entertainment community, the limited-edition collection plays into the film's theme of illusions and wizardry. Consumers will experience a unique and spectacular fantasy world via the HSN collections.
Shop the collection on HSN.com starting February 14.
Each "OZ" makeup set costs $49 and includes eight exclusive eye shadow shades, a travel-size 24/7 Glide-On Pencil and a full-size Super-Saturated High Gloss lip color. The kit comes with a step-by-step guide on how to achieve each look. The Urban Decay sets go on sale Jan. 25. by Urban Decay.
PR Newswire (http://s.tt/1yAKV)
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