Cinemark To Show Classic Disney Cartoons And Promote Their Blu-ray Sales & Special OZ Gift
This weekend 24 Cinemark theaters in five markets – San Francisco, Dallas, Salt Lake City, Chicago, and Cleveland — will charge $5 a ticket for matinee showings of Disney’s Lady And The Tramp, Peter Pan and Cinderella.
It isn’t just for nostalgia’s sake. The exhibition chain will also sell Diamond Edition Blu-ray discs for each of the movies.
Cinemark still sees an opportunity to lure buyers back. They’ll receive an unspecified “free offer from Cinemark and a special gift” tied to Disney’s upcoming Oz The Great and Powerful, Cinemark says.
The company’s James Meredith calls it “a very exciting and unique program” to see the films on a big screen “before they return to the Disney vault.”
Read More... http://www.deadline.com/2013/02/cinemark-disney-movies-bluray-promotion/
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