Monday, February 11, 2013

Disney Publishing Celebrates 15 Million Downloads See What's NEW!



The numbers prove it: families of all ages are going mobile. This past holiday season, Nielsen reported that half of kids between the ages of 6-12 were interested in getting an iPad within the next six months. With the rise in popularity of tablet devices, it is no wonder Disney Publishing Worldwide’s (DPW) digital business is expanding at the speed of Lightning McQueen.


Since the unveiling of Disney Digital Books in 2009, DPW digital has continued to change the ways children and families experience the joys of reading.
From Minnie Bow Maker:  http://disneybookapps.com/minnie-bow-maker-app.html  
to 
Disney Princess A Royal Christmas: http://disneybookapps.com/disney-princess-a-royal-christmas.html   
families around the world have immersed themselves in enchanting Disney tales whenever, wherever, and however suits them best. To date, more than 15 million apps have been downloaded.


In a space where more than 700,000 apps are vying for consumer attention, Disney Publishing’s apps:  http://disneybookapps.com/category/apps/  have broken through the clutter and two separate times have had three different apps claim the no. 1 spot in their respective categories on the App Store – Education, Entertainment, and Books. Today, for the first time ever, DPW currently has two apps in the top 10 overall of the paid iPad category; 14 apps that have been downloaded more than 150,000 times each; the ONLY two book products in the top 100 overall of the paid iPad category, and three of the top 35 paid iPad app spots.

Phew. That was a lot, but that’s not all. DPW digital is just getting started. From 15 million downloads to infinity and beyond, DPW will continue to play a leading role in the evolution of the publishing industry through digital storytelling on cutting-edge platforms.



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