Monday, February 11, 2013

Toy Fair 2013: Fashion Angels Adds Tapeffiti™ Disney Princess and Disney Craft and Activity Kits

Disney Princess Activities by Fashion Angels. Photo by Dana Howze.
Fashion Angels Enterprises is ready to debut their entire 2013 line on one of the world’s top toy stages, the Toy Industry Association’s American International Toy Fair at the Jacob Javits Convention Center (Booth #2215) in New York, February 10-13, 2013.

The company has added to their award winning line of craft and activity kits and famous fashion sketching products. The signature Fashion Angels’ passion for fashion shines through with new innovative products in their Fashion Angels brand and licensed product lines from Mattel for Barbie®, Monster High™ and Hot wheels® as well as other licenses Lalaloopsy™ and Project Runway™. Fashion Angels is also bringing what they do best to all new licenses My Little Pony™, Littlest Pet Shop™, Disney Princess, and Hello Kitty™ with products ready for store shelves in Fall 2013.

“Fashion Angels has been quietly making its way to the top of the toy market’s list for must-have tween items” says Bill Uzell, the company’s Executive Vice President. “Our retailers recognize our ability to take up-and-coming trends and turn them into affordable, fun and safe kits that kids love. Our line up this year is one of our best, most inventive ever and we’re very excited to debut them at Toy Fair. We have great new licenses and products that offer the hottest trends in hair styling accessories, crafting, as well as fashion design and styling. We are confident that tweens, teens, and parents will love them”.

Disney Tapeffiti. Photo by Dana Howze.
The Fashion Angels line includes extensions of 2012’s insanely popular Tapeffiti™ products. This easy-to-use decorative tape has taken the crafting world by storm with it’s wide variety of ultra-fashionable patterns, lower tack adhesive, and two available widths for the ultimate Tapeffiti™ experience. The newest Tapeffiti™ additions include kits to create headbands, handbags, cuff bracelets, fashions for paper dolls, and more. New Tapeffiti™ products are also being introduced in Barbie®, Monster High™, Project Runway™, Disney Princess, and Hello Kitty® licenses some of which are already available now.

The tween trend company does not see the trend of wild, temporary hair color slowing down any time soon, and has a new selection of their famous Color Rox Hair Chox™. New styles and packaging are being created for 2013 as Hair Chox™ is firming up it’s place in the beauty section of store shelves.
Exciting for 2013 is a new twist on one of their most famous concepts, the sketch portfolio. The new additions set to debut in Fall, include a Photo-Folio Make Up Artist Set that takes girls to the next step of make-up artistry. Girls use a palette of real make up on photograph images of models to design looks for them. This concept helps girls visualize how their designs will look on real girls. Other fashion sketching activities include a Fashion Flip-Folio, Fashion Design Spin and Style Challenge Sketch Book and a Fashion Doodle Book that allows girls to keep their fashion accessory doodles in one place.

Fashion Angels will also be debuting a new line of products in everyone’s favorite license Hello Kitty™. Fashion Angels’ product development team has successfully worked their magic bringing their best selling products into the world of Hello Kitty®. The new offerings will include a Hello Kitty® Sketch Portfolio, Hello Kitty® Tapeffiti™ Assortment, Hello Kitty® Hair Chox Design set amongst others.

Meanwhile, the company is also debuting new additions fit for a princess to the Disney Princess line of products including a Disney Princess Hair Chox™ Design Set, Make-Up Artist Sketch Set, several Disney Princess Tapeffiti™ products, as well as a Disney Princess version of the popular Fashion Sticker Stylist where girls can create their own beautiful gowns for Disney Princess characters.

About Fashion Angels Enterprises:
The Milwaukee-based, Fashion Angels Enterprises (formerly known as The Bead Shop), was established in 1996, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses design and craft kits, an eco-friendly line, licensed product lines featuring Project Runway™, Barbie®, Hot Wheels®, Monster High™, Lalaloopsy™, a jewelry and accessory line, and pet products. The company’s mission is simple, but something its founders are deeply passionate about: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products on the market. The company strives to provide customers with high quality products that teach valuable skills and ignite a creative spark within each of them. The company is also concerned about the world we live in and believes it’s important to help the environment. Its goal is to make as little impact on the environment as possible while still providing customers with exceptional products. Currently, Fashion Angels products are carried by over 10,000 retail stores in the U.S. and are distributed globally. For additional information, please visit the company website at and for the most up to the minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter.

Don't forget to check out our LIVE Toy Fair coverage from Jedi Mouseketeer/Sorcerer Radio Network correspondent Dany Howze!

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