Thursday, March 14, 2013

Disney Delays "Infinity" Until August

Walt Disney Co has pushed back the launch date of its new video game and toy initiative known as "Infinity" to August from June, saying it was seeking to capitalize on a more favorable retail season.

The new launch date will be August 18, John Pleasants, co-president of Disney Interactive, said in a statement.

But the new date will also mean that the division will only be able to profit from the new offering in the fourth quarter instead of the third. The division made a loss in the last year although it returned to a small profit in the latest quarter.

Pleasants told the New York Times that the shift in the launch date would definitely impact the division's goal of achieving profitability for the year but would also allow it to add more bells and whistles.

A starter pack with software, the board and three plastic figurines is priced at $75.


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