Monday, March 4, 2013

Disney teams up with Honeysuckle White® and Shady Brook Farms® turkey brands

Disney, Cargill turkey brands, offer consumers $5 rebate with Blu-ray Combo Pack and meat purchase during spring promotion.

The Cargill turkey brand/'Wreck-It Ralph' promotion utilizes an array of marketing tools to create consumer awareness and leverage sales of turkey products and the Blu-ray Combo pack, including a Sunday, March 10, national free-standing newspaper insert detailing the mail-in rebate.  More than 7 million packages of Honeysuckle White and Shady Brook Farms turkey products will receive promotional packaging during an eight-week timeframe.  Packaging includes a QR (quick response) code and website address for consumers to quickly access the mail-in rebate form from their mobile devices.

Additionally, point-of-purchase materials for retailers include static clings, wobblers, shelf talkers, posters, rail strips, backer boards and signs will be provided.  Advertising in support of the promotion will be featured on recipe websites such as All Recipes, as well as on Facebook and Google and the Honeysuckle White and Shady Brook Farms websites.

"The 'Wreck-It Ralph' promotion follows our highly successful fall 2012 mail-in rebate promotion in support of the Blu-ray release of Disney-Pixar's 'Brave,' and we are delighted to tie-in again with Disney for what promises to be another terrific animated feature film Blu-ray release," said Mary Richardson , Honeysuckle White and Shady Brook Farms marketing manager.  "Our nutritious, delicious and easy-to-prepare turkey products are a great fit with Disney's family-oriented animated feature films."


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