Tuesday, April 30, 2013

Disney Publishing Worldwide globally collaboration with Lilly Diabetes



      New educational resources will be available soon for families of children with type 1 diabetes.

Lilly Diabetes today announced the global expansion of its innovative collaboration with Disney Publishing Worldwide (DPW), which expands the program internationally based on the success of the initiative in the U.S., which began in 2011. The goal of the program is to bring thoughtful educational resources to families of children with diabetes, including a series of custom books co-created by Lilly Diabetes and DPW for children of various ages and stages of life who are living with type 1 diabetes. The books, available through diabetes healthcare professionals, will initially be translated and available in 18 countries.

"Lilly Diabetes' objective is to bring safety, health, comfort and a bit of magic to children worldwide," said Andrew Hodge , vice president, International, Lilly Diabetes. "We saw the positive impact our collaboration with Disney Publishing Worldwide had on families living with type 1 diabetes in the U.S. over the last two years, and we are excited to expand our reach globally."

Nearly 500,000 young people worldwide are living with type 1 diabetes, and an estimated 78,000 are diagnosed each year.[1] From the moment of diagnosis to the day-in, day-out management of the disease, the challenges of living with the disease can be overwhelming for children and their families. People with type 1 diabetes must follow a structured self-management regimen that includes a balance of medication, physical activity and a healthy diet.  "Diabetes in the Young." Adapted from: International Diabetes Federation, IDF Diabetes Atlas. 2012. Available at: http://www.idf.org/diabetesatlas/5e/diabetes-in-the-young. Accessed 28 November 2012.

By expanding this collaboration, Lilly Diabetes and DPW hope to reach even more families who have been impacted by type 1 diabetes – emphasizing what they can do instead of what they can't do, and offering stories of familiar characters, such as Mickey Mouse and his friend Coco, the fun-loving monkey who has type 1 diabetes.

"We are excited to be part of this effort to bring informational material about type 1 diabetes to kids around the world who are living with the disease," said Andrew Sugerman , executive vice president, DPW. "Lilly Diabetes' expertise with the disease, combined with Disney's tradition of great storytelling, gives us an opportunity to inspire and motivate children and families with type 1 diabetes."



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