Friday, May 3, 2013

Marvel's Iron Man 3 Sets Record In China With $1.8 Million Opening Day In 101 IMAX® Theatres



Film Roundly Beats All-Time Opening Day IMAX Record in China, Previously Held By Titanic

LOS ANGELES, May 2, 2013 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX) and Marvel Entertainment, LLC announced today that Marvel's Iron Man 3™ grossed an estimated $1.54 million (¥9,710,312) at 101 IMAX® theatres in China during its first day, Wednesday, May 1. Combined with midnight screenings, the IMAX total box office in China for the film is now $1.8 million, shattering the previous opening-day record set by Titanic in 2012 by 52%.

The film opens across North America tonight at 9 p.m. local time.

Iron Man 3's strong first day in IMAX theatres in China also follows its record-breaking IMAX openings last weekend in Brazil, Taiwan, the Philippines, the Netherlands and many other territories. The film opened to $7.2 million in 113 IMAX theatres internationally and grossed a stunning $198.4 million overall, finishing No. 1 in all 42 territories in which it premiered.

"Hats off to Marvel and the Iron Man 3 filmmaking team for creating such a globally appealing film that fans are clearly seeking out in the IMAX format, given our strong percentage of the overall box office," said Greg Foster , Chairman and President of IMAX Entertainment. "We can't wait to see it premiere in North America this weekend."

http://www.prnewswire.com/news-releases-test/marvels-iron-man-3-sets-record-in-china-with-18-million-opening-day-in-101-imax-theatres-205887631.html


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