Wednesday, May 8, 2013

Star Wars and Pringles Join Forces for "The Force For Fun" Promotion Enter Your Video



One video will win $25,000 and a chance to be featured as Pringles national advertisement

Each spot was required to merge the iconic Pringles snack brand with the Star Wars universe and characters. The 30- and 60-second videos are available online now at www.YouTube.com/Pringles
The winning video will be selected by representatives from Lucasfilm and Pringles.

A Pringles can unleashes an untapped talent ... until Vader steps in. Filmmakers Colin Duffy and Matt Sklar (aka Norman Invasion) know you don't mess with Darth.

As part of the Pringles® and Star Wars® "The Force For Fun" promotion, more than a thousand fan-generated video ideas were gathered through Tongal.com and narrowed down to seven finalist.

"Pringles and Star Wars fans are clearly passionate about the same interests – fun times, tasty snacks, and galaxies far, far away," said Teresa Lindsey-Houston , Pringles Marketing Director. "We can't wait to see our fans' reaction to the winning 'The Force For Fun' video, which will be unveiled in June!"

Adding some pop to the snacking masses, Pringles and Star Wars appointed 10 die-hard fans to spread the word about the seven videos on their blogs and social channels where they will highlight exclusive behind-the-scenes content, interviews with the filmmakers and Lucasfilm representatives, as well as reader sweepstakes[2] featuring Pringles product and Star Wars swag. Participating bloggers will be featured at www.YouTube.com/Pringles.  

Visit www.YouTube.com/Pringles and www.Facebook.com/Pringles pages to check out the videos, watch interviews with the filmmakers and Lucasfilm representatives and join the conversation using #TheForceForFun. Stay tuned to Pringles YouTube and Facebook pages for the announcement of the winning video at the end of June.



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