Wednesday, July 24, 2013

Disney & AT&T to Boost Service in Disney Parks

AT&T earned its mouse ears today when it became the official wireless provider for Walt Disney World Resort and Disneyland Resort.

For visitors, the agreement means AT&T customers should see better service at the parks. But it also opens various marketing and branding opportunities for the wireless carrier, including sponsoring the annual runDisney marathon and other events at the ESPN Wide World of Sports Complex.

Additionally, Disney and AT&T will join forces to educate cast members and guests about the "It Can Wait" campaign against texting-while-driving.

"This is a great combination," Andy Geisse, CEO of AT&T Business Solutions, said in a statement. "Bringing AT&T's fastest and most reliable 4G LTE network and mobile connectivity to one of the most creative companies on earth is something we're excited about."

In order to achieve wireless greatness in the parks, AT&T will implement a number of technologies, including more than 25 distributed antenna systems to increase capacity in high mobile traffic areas, 350-plus small cells to extend network connectivity, and 10 cell sites across the WDW Resort for wide-ranging mobile service to guests.

The two companies hooked up earlier this year, inking a long-term distribution agreement to deliver Disney's lineup of sports, news, and entertainment content to AT&T U-verse TV customers. U-verse — since rebranded as Mobile TV — offers access to channels like ABC, Disney Junior, ESPN, and a number of location stations via a television set, computer, smartphone, tablet, gaming console, and Web-enabled television.

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