Disney "Planes" and Jamba Juice Soars To New Heights with Themed Cups of: Dusty, Ripslinger and El Chupacabra.
Collaboration With Disney Reinforces Companies' Shared Commitment To Kids' Health And Nutrition.
Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today its first major theatrical motion picture promotion with The Walt Disney Company for the release of "Disney's Planes," an action-packed 3D animated comedy adventure, slated to glide into theaters this summer. Jamba Juice® is the U.S. exclusive Quick Service Restaurant (QSR) and beverage provider chosen to participate in promotional activities for the movie's release.
Disney was the first major media company in 2006 to adopt a healthy eating program, working with brands that encourage nutritious, minimally-processed whole foods vital to supporting the health and well-being of kids, parents and families. With a like-minded objective, Jamba Juice created the Jamba Kids™ platform to support children's nutrition needs as part of its mission to inspire and simplify healthy, active living for the whole family. The development of Jamba Kids smoothies and food pairings was guided by Jamba Juice's Healthy Living Council, comprising nationally renowned registered dietitians. Each smoothie contains 2.5 servings of fruits and/or vegetables, and the food pairings provide a serving of whole grains and are an excellent source of protein.
"Both Disney and Jamba Juice understand the challenges faced by parents regarding their family's health and are deeply committed to bringing awareness and solutions for better kids' nutrition," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "As a brand that has been proudly committed to inspiring and simplifying healthy living for more than 20 years, Jamba is excited to align with Disney's high standards of nutrition, making our unique collaboration not only fun, but also very meaningful."
Look for Your Collectable Janba Juice Cups for "Disney's Planes"-themed cups feature the film's characters: Dusty, Ripslinger and El Chupacabra.
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