Friday, February 28, 2014

Disney's Epic Tweet with 140 Characters - Behind the Scenes


The following was a keystroke of genius on the part of Disney Parks marketing!

You've probably seen our "Ultimate Tweet" of 140 Disney characters that officially announced an All-Night Disney Side Party in the parks to kick off summer. Mickey, Minnie, Donald, Goofy, Pluto and 135 of their friends gathered at Magic Kingdom Park and formed the familiar shape of a hashtag. How'd we do it? Here's a behind-the-scenes look.


http://youtu.be/phTadjDBpjk

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