Wednesday, January 14, 2015

ReedPOP And Emerald City Comicon Join Forces


Emerald City Comicon Joins the ReedPOP Family as ReedPOP Continues Rapid Growth as #1 Producer of Comic Conventions Across the Globe

ReedPOP, the world’s largest producer of pop culture events, is adding another show to its portfolio with the Emerald City Comicon (ECCC). Today, the company announces that the ‘premiere comic book and pop culture convention in the Pacific Northwest’ has joined its family of leading experiential fan events. The partnership will take effect for the eagerly anticipated 2015 event taking place March 27-29 in downtown Seattle, Washington.

ECCC, known for being a fan-oriented and comics-focused show, was founded in 2003 by local comics retailer Jim Demonakos and opened to 2,500 fans its first year. Since then, attendance has grown steadily reaching a record 70,000 in 2014 and an expected 80,000 in 2015, with 3-Day already sold out! With new comic and celebrity guests each year, ECCC stands out in the industry as providing a unique experience with heart for fans of all ages. Additionally, ECCC has created a charity art book each year since 2009 – Monsters & Dames – that has raised over $75,000 for Seattle Children’s Hospital.

Demonakos had this to say about the partnership, "We are huge fans of what ReedPOP is doing across the globe in this pop culture space and the ECCC team is excited to have them help us elevate the fan experience at our event. We are also very much looking forward to bringing the ECCC brand of fan-focused events to help ReedPOP amplify their conventions even further."

Since ReedPOP's first event in 2006, the sold-out New York Comic Con, the group has sought to produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo) and Penny Arcade (PAX).

In recent years, ReedPOP has turned its attention internationally, recognizing pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these new fans and connected exhibitors to these hungry, unexplored markets. ReedPOP’s previous global events have been set in London, Germany and Singapore, and the company planted its biggest global flag to date last year in Australia, creating an Australian team to launch PAX Australia and partner with the Oz Comic-Con series of events. ReedPOP's efforts in India were recently announced through a partnership with Comic Con India -- with events in Delhi, Mumbai, Bangalore and Hyderabad. The company also added Paris Comic Con into its fold as announced at New York Comic Con.

"The addition of ECCC to the ReedPOP family is a huge win and we couldn’t be more excited to see how we can make each other better,” said Lance Fensterman, ReedPOP’s Global Senior Vice President. "The ECCC team is tremendous and have put together an amazing show. I know there are things we can introduce to the mix and look even more forward to what the ECCC team can bring to all our events around the globe.”

For more information on this year’s Emerald City Comicon please visit www.emeraldcitycomicon.com.

About ReedPOP:
ReedPOP is a boutique group within Reed Exhibitions exclusively devoted to organising events, launching and acquiring new shows, and partnering with premium brands in the pop culture world. ReedPOP is dedicated to celebrations of popular culture throughout the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East, South and Australia, Oz Comic-Con, Comic Con India, Paris Comic Con, Star Wars Celebration and UFC Fan Expo. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India and Australia. (www.reedpop.com)

ABOUT ECCC:
Built on a fan-first mentality, Emerald City Comicon (ECCC) has established itself as one of North America’s largest and most respected shows of its kind. Since 2003, ECCC has continued to cement its reputation in both national and international circles in the industry as the show to be at to kick off the convention season.

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